From Invisible Expert to Magnetic Authority

I help people who hate self-promotion become impossible to ignore so they win more work, more promotions, more authority.

Why personal branding matters more now than ever.

Make it stand out.

Personal branding is hard.


I’ve worked for 10 years building global brands, and when it came time to write my own story and build my personal brand, I totally choked.

I spent hours writing and not posting. Polishing posts just to abandon them. I’ve had success in my career, and yet, I couldn’t get any momentum with my personal brand. Sound familiar?

I tried getting templates. Posting once a week no matter what. Coaches, programs, you name it. But I never felt like it was worth it.

So I gave up. Kept working my actual job.

And then my husband got a promotion to a business development role and started traveling to conferences to network.

I couldn’t resist. I started helping him build an online presence. Partially because I love him and want him to succeed, and partially because I was annoyed I had to solo-parent so often when he could maximize his networking online.

I knew firsthand that any extra time he spent on personal branding would be time away from our family, so I created a system that requires no more than 15 minutes of his time a week.

I sold the system to his company and now manage the personal brands of their entire executive team.

Then I realized, if I could build this system that works for others, I could build a system that works for my personal brand too.

So here I am with 10x the LinkedIn presence, offering personal branding help to founders, consultants and solopreneurs.

Our process

Finding your story

Most people skip this step or don’t even think about this step. They think they just need to post online and all the good things they’ve been promised will start to happen. Unfortunately, it doesn’t work that way. We take the time to craft your story. To find your unique why and desired outcomes.

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3 minute voice notes

No more staring at blank pages. I send you weekly prompts, you respond with quick voice notes whenever inspiration strikes. Your authentic voice, captured effortlessly.

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Content that works

I transform your insights into compelling content that builds your authority while staying true to who you are—removing the biggest barriers: time, overthinking, and endless tinkering.

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  • "Working with Martha was fantastic. Everything with the strategy started to come together once we started exploring how we communicate."

    - Brianna, Head of Production at Clutch

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