Vrbo - Dog Vacation

During the pandemic, 1 in 5 households adopted a dog. All those new dog moms were itching for a vacation after being stuck at home for so long. Multiply that by dog years, and yeah, their dogs really need a vacation too. To promote their dog-friendly listings, Vrbo made custom-built doggie vacation homes.

Results:

Pet-friendly rentals went up 47%

1.47M impressions

+40% Instagram

+96% Engagement rate

Press: